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Is your business branding consistent?

Is your business branding consistent?

Consistent branding means making sure all your marketing tactics work together in synergy. That is logos, signage, social/digital media, traditional media, merchandise, uniforms, etc. Below are a few tips on how to maintain brand consistency which in turn will help to...

Is radio still an effective form of advertising?

Is radio still an effective form of advertising?

Yes! Radio is and will continue to be a strong and effective advertising channel for businesses. The biggest advantage of radio is its immediacy. It's a broadcast medium that can be accessed anywhere, anytime, by anybody, and can influence buying decisions right up to...

5 things you should focus on for marketing success

5 things you should focus on for marketing success

“Behind every great marketing success story is a great business.” Focusing on the internal workings of your business is fundamental to making your marketing campaigns work. Examples of some of the most admired companies for this include Apple, Google, Coffee Club,...

The #1 mistake businesses make with social media

The #1 mistake businesses make with social media

You’ve been at this social media gig for a while now. You have posts scheduled every day with awesome captions, and everything is published at peak times. You’ve got this. But wait… Why you aren’t seeing any engagement on your posts? How come your sales haven’t...