by Bright Light Marketing | Dec 2, 2019 | Blog
Consistent branding means making sure all your marketing tactics work together in synergy. That is logos, signage, social/digital media, traditional media, merchandise, uniforms, etc. Below are a few tips on how to maintain brand consistency which in turn will help to...
by Karen Thompson | Nov 1, 2019 | Blog
Yes! Radio is and will continue to be a strong and effective advertising channel for businesses. The biggest advantage of radio is its immediacy. It’s a broadcast medium that can be accessed anywhere, anytime, by anybody, and can influence buying decisions right...
by Karen Thompson | Oct 4, 2019 | Blog
“Behind every great marketing success story is a great business.” Focusing on the internal workings of your business is fundamental to making your marketing campaigns work. Examples of some of the most admired companies for this include Apple, Google, Coffee Club,...
by Amanda Powell | Oct 4, 2019 | Blog
You’ve been at this social media gig for a while now. You have posts scheduled every day with awesome captions, and everything is published at peak times. You’ve got this. But wait… Why you aren’t seeing any engagement on your posts? How come your sales haven’t...
by Amanda Powell | Dec 27, 2018 | Blog
This article delves into some tips your business should adopt to make the most of social media and use it to your advantage. This is, by no means, an exhaustive list of best practices but will hopefully give you some ideas. 1. Make a commitment to stick with social...
