Yes! Radio is and will continue to be a strong and effective advertising channel for businesses.

The biggest advantage of radio is its immediacy. It’s a broadcast medium that can be accessed anywhere, anytime, by anybody, and can influence buying decisions right up to the last minute of purchase.

The engaging and social nature of radio and the powerful connection it creates with the audience makes it the perfect way to increase brand awareness and build trust in your business’ products and services.

Combined with digital advertising, your message will remain fresh in the minds of your target audience whether they are listening in while driving to the shops or they’re sitting on the lounge at home scrolling through their Facebook feed.

It’s a common misconception that advertising on the radio can be a costly exercise but this isn’t so. Radio is extremely affordable in Regional Queensland and continues to be one of, if not the most, cost-effective medium available!

Getting your radio ads into the right ears does require careful selection of the right station/s to target your potential customers for maximum results. This is where agencies like Bright Light Marketing excel!

Unlike the other mainstream media, producing an ad for radio is an easy and relatively quick exercise. The most effective radio commercials are the entertaining and memorable ones.

Through our own experience with our clients over the years, we have discovered the combination of radio and digital advertising delivers an average return on investment (ROI) of +23%., more than TV alone (13%).

Don’t just take our word for it – the statistics speak for themselves. According to the latest 2019 Radio Survey, radio remains the leading audio platform consumed by Australians with 83% of people having listened to an AM/FM/DAB+ station in the last week, compared to 34% who confirmed that they listened to Spotify and 8% to Apple Music.

Radio also dominates listening in the car with 85% of people (aged 18+) having listened to AM/FM/DAB+ radio in the car in the last month. [Source: Radio Survey February/March 2019]

Radio gets into peoples heads and really is the “theatre of the mind”! The most effective radio commercials are the entertaining and memorable ones! Take a look at our Portfolio to see a small selection of the radio ads we have written and had produced for our clients in the past.

If you would like to more about radio advertising, don’t hesitate to contact us.

Karen Thompson

Karen Thompson

Karen has more than 30 years’ experience in advertising agency and media across television, radio and print. Karen’s biggest passion in starting Bright Light Marketing was to help businesses grow. Simply implementing clever marketing plans that work. Karen has directed award winning production and won numerous media sales awards. Karen is very hands on, working in the business to ensure clients receive quality service and great results!

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