Consistent branding means making sure all your marketing tactics work together in synergy. That is logos, signage, social/digital media, traditional media, merchandise, uniforms, etc.
Below are a few tips on how to maintain brand consistency which in turn will help to build your audience, strengthen your reputation and ultimately, grow your business.
- Become Memorable. Consistency facilitates memory. Good branding mean your business will be front of mind when your customer needs your product or service.
- Become Recognised. Consistency and recognition go hand in hand. The more familiar a potential customer is to your brand the more they are likely to trust you. In fact, a potential customer is 8 times more likely to purchase from a recognisable brand than a non-recognisable one. Trust is at the very core of business growth!
- Build your reputation. When people recognise and recall your business this means they have created a “file” in their brain for your business, making it easier for them to collect, process, and store information about you and better understand your reputation.
- Stand out from your competitors. What does your business do better? What makes it special? If potential clients and customers can distinguish your name and logo from your competitors, they are more likely to connect with you for their needs.
Developing a seamless look for your brand across your website, social and traditional media, even inside and outside your store and on your product packaging will make your customers feel more comfortable with your brand and make them more likely to purchase from you.
At Bright Light Marketing, consistent branding is one of the things we do best! If you’d like to know more, contact us today.