Facebook remains the most accessed social media platform in the world, with almost 2 billion people logging into the app every day. With so much potential reach, it’s crucial for brands to understand the Facebook News Feed algorithm and how to optimize their in-app presence.
The Facebook News Feed algorithm is underpinned by three key elements: the source of the post, when it was posted, and its likelihood to drive engagement. The algorithm takes into account how often a user interacts with a profile or person, making it important to consistently engage with your audience.
Additionally, timeliness is a factor in the algorithm, so it’s important to understand when your audience is active and what they are likely to engage with. Facebook’s algorithm also takes into account each user’s engagement habits and predicts how likely they are to comment or share a story.
In recent years, Facebook has placed a big focus on highlighting relevant video updates in user feeds, and the algorithm will continue to improve, providing more AI-based recommendations for users.
By understanding the News Feed algorithm and how it amplifies content in the app, brands can take the necessary steps to maximize their in-app presence on Facebook in 2023.